MINIMAL, UNDERSTATED, LUXURIOUS UNDERWEAR AND STAPLES. FREE SHIPPING FOR ALL UK ORDERS OVER £120. CUSTOM DUTIES & HANDLING FEES FOR EUROPEAN ORDERS

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Responsible underwear

My head is buzzing. We've just come back from a meeting with our wonderful production manager with regards to our new style, the Patty Tank. So she quotes a price for making the vest top and it's significantly above what we expected and, crucially, what we can make work. She explains why - several machines are needed for the various finishes which takes time - and it makes complete sense. So we amend the design and the price comes down accordingly. But here's the thing. We are producing in the UK and we expect to pay more for the production but even then, EVEN when we are paying the seamstresses a "fair" rate, they are barely getting more than the £12/hr they...

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Underwear Made in the UK

Is it important that we design and produce in the UK? For us, right now, it is something that we are very proud of, and aim to continue the relationship for as long as possible. Not only does it mean that our carbon footprint is as low as it could be but also we truly know the people we work with, from the seamstresses to the cutters to the factory managers. We are able to trouble shoot face to face and make sure that everyone along the chain is happy.

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Organic Cotton Bras and Briefs

We struggle a little. Why do people still spend so much money on designer clothes and handbags - people always talk about investing in a coat - and so little on underwear? Underwear is the most personal garment, the closest to your skin and even if you don't have a special someone why wouldn't you at least be sure that what you put on is kind and safe to you and the environment. The bare minimal surely? With Organic Cotton you know that no harsh synthetic pesticides and fertilisers have been used which is clearly better for your health for myriad reasons, but also for the environment (growing cotton is one of the world's more polluting crop) AND the people...

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90s inspired underwear

Maybe it's just us but we never really graduated from wearing the crop tops and boyish, minimal styles of the 90s. 90s underwear was cool, laid-back and sexy. Yes, SEXY. Sexy because we felt empowered, strong and beautiful which wasn't just the confidence of youth! Sexy in the same way that you feel your hottest wearing jeans and a tank top and slightly silly wearing a short skirt and heels, even (or especially) if your boyfriend / husband /partner pants. Truly effortless feels authentic and strong. BOUJO HAKE has tried to capture that vibe and create underwear and luxury basics that you don't have to think much about but make you feel like you - your best version. Who doesn't like a bit...

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Laid-back lingerie and luxury basics

BOUJO HAKE is laid-back in the best possible way - comfortable, cool and everyday without compromising on the quality or style. We create the most beautifully minimal underwear that is so precisely cut that it enhances the natural silhouette of the wearer. It's about putting the focus back on the individual as we believe that people are their best selves in simple underwear made from the finest, natural materials (mainly organic cotton) with the perfect cut. It's subtle, but these are pieces that you will cherish and return to time and time again. The cool classics - those pieces that you continually seek, but struggle to find.

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