Minimal, understated, sustainable underwear and luxury basics. Made in the UK. Certified Organic Cotton.

Our story

It started with the very simple crop top. In fact, it began many, many years ago…

A mining village in Essen, North West Germany, 1988.  Willesden Green, North West London, 1992. Two girls, different breasts, same desire: to wear a crop top that rounds not points and flattens. The tomboy no boob look. Fast forward.  2017. Two women, different breasts, different desire: to wear a beautiful crop top that supports without squishing and enhances the natural female silhouette. 70s sexy but with a bra.

This was the seed for BOUJO HAKE but we soon realised that there were key items that we searched for yet could never quite find. The luxury basics. So, with our combined years of knowledge and experience, we created BOUJO HAKE, bringing together all these elevated essentials we so sought.