MINIMAL, LUXURIOUS, SUSTAINABLE. MADE IN THE UK. FREE SHIPPING FOR ALL ORDERS OVER £110

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Responsible underwear

My head is buzzing. We've just come back from a meeting with our wonderful production manager with regards to our new style, the Patty Tank. So she quotes a price for making the vest top and it's significantly above what we expected and, crucially, what we can make work. She explains why - several machines are needed for the various finishes which takes time - and it makes complete sense. So we amend the design and the price comes down accordingly. But here's the thing. We are producing in the UK and we expect to pay more for the production but even then, EVEN when when we are paying the seamstresses a "fair" rate, they are barely getting more than the £12/hr they...

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Cool, understated loungewear

It may be just us but we've always struggled with the word "loungewear". Still do. It conjures up images of decidedly uncool, bland styles which are worn indoors. We still don't think loungewear sums up our pieces but, with the laid-back, understated way of dressing being so ubiquitous and loungewear being the phrase that everyone, including us, looks up in order to find these comfy, cool styles we don't think we can reinvent the name. Yet. But, BUT our pieces are different. We feel they are versatile and don't have to be worn solely inside. They are understated, cool and utterly comfortable. Using the finest natural organic cotton, they wear beautifully and become those treasured pieces that you have for years and years to...

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Underwear Made in the UK

Is it important that we design and produce in the UK? For us, right now, it is something that we are very proud of, and aim to continue the relationship for as long as possible. Not only does it mean that our carbon footprint is as low as it could be but also we truly know the people we work with, from the seamstresses to the cutters to the factory managers. We are able to trouble shoot face to face and make sure that everyone along the chain is happy.

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Organic Cotton Bras and Briefs

We struggle a little. Why do people still spend so much money on designer clothes and handbags - people always talk about investing in a coat - and so little on underwear? Underwear is the most personal garment, the closest to your skin and even if you don't have a special someone why wouldn't you at least be sure that what you put on is kind and safe to you and the environment. The bare minimal surely? With Organic Cotton you know that no harsh synthetic pesticides and fertilisers have been used which is clearly better for your health for myriad reasons, but also for the environment (growing cotton is one of the world's more polluting crop) AND the people...

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90s inspired underwear

Maybe it's just us but we never really graduated from wearing the crop tops and boyish, minimal styles of the 90s. 90s underwear was cool, laid-back and sexy. Yes, SEXY. Sexy because we felt empowered, strong and beautiful which wasn't just the confidence of youth! Sexy in the same way that you feel your hottest wearing jeans and a tank top and slightly silly wearing a short skirt and heels, even (or especially) if your boyfriend / husband /partner pants. Truly effortless feels authentic and strong. BOUJO HAKE has tried to capture that vibe and create underwear and luxury basics that you don't have to think much about but make you feel like you - your best version. Who doesn't like a bit...

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