Minimal, understated, sustainable underwear and luxury basics. Made in the UK. Certified Organic Cotton.


Since launching at the end of November 2018, in addition to online coverage, BOUJO HAKE is delighted to have been featured in:

The Daily Telegraph, 21 November 2018 The underwear women really want this Christmas

Stella magazine, 10 February 2019 Your utterly modern guide to underwear

On The Hill, March 2019 BOUJO HAKE : slow fashion

Grazia, 15 April 2019 Polly Vernon's column: I'll tell you what I want, what I really, really want

Fabric magazine, July 2019

The Times, 18 March 2020  Nowhere to go? It's time to start to shop online. Fashion websites: the experts picks

The Telegraph, 21 December 2021 Christmas gifts for her: the best present ideas to give the woman in your life in 2020

Vogue Business, 19 February 2021 Post-Brexit, can small be beautiful for UK fashion Brands? 

Stella magazine, 4 March 2021 The best underwear for 2021, from comfy at-home bras to bright lingerie sets

Grazia, 22 March 2021 Polly Vernon's column: Currently obsessed with....white vest season. BOUJO HAKE's is the ultimate vest

because magazine, 20 August 2021 This is Your Grandpa's Vest, But Better thanks to BOUJO HAKE

Grazia, 27 December 2021, Polly Vernon's column: Currently obsessed with.... BOUJO HAKE'S Fingerless Gloves. So simple. So camel. So chic

Tank, December 2022, Photo Shoot

The Telegraph, April 2023, How M&S lost its big knickers crown, Emily Cronin

ES Magazine, 15 February 2024, Upgrade your undies! The sustainable knicker to buy, Tania Leslau

The Standard online, 15 February 2024, Best sustainable underwear brands to lace your lingerie drawer, Tania Leslau