Minimal, understated, sustainable underwear and luxury basics. Made in the UK. Certified Organic Cotton.

Blog — boujo hake RSS

The impact of Brexit on small businesses

BOUJO HAKE is ultimately (and presently) lucky with the impact of Brexit. We’re such a small business that we can respond quickly. The bulk of our customers are in the UK and we’ve always focussed on being a “local” business first and foremost. Having said that Europe was a growing market and, strategically, we absolutely aimed to continue this growth especially in Germany and France. Whether this is possible we no longer know. The hardest part of Brexit of us is actually unpicking what it means financially and otherwise so that you can then strategically plan long term. Being able to react and stave off immediate problems is one thing but knowledge is, of course, needed for planning. Knowledge and...

Continue reading

Why we choose to work with natural fibres such as organic cotton

The benefits of cotton for undergarments are generally know - it allows the skin to breathe, absorbs excess moisture and, if you're someone who frequently suffers from cystitis and yeast infections, you simply wouldn't risk anything wearing anything else. However what about the impact on the environment? Do you ever consider that the very supportive crop top that you're wearing has a high percentage of elastic which, each time it's washed, releases micro plastics into the environment? Yes, elastic can help with support but at what cost? Cotton isn't perfect - despite being produced in warm regions, it uses a lot of water to grow the crop. Furthermore, if it's conventional cotton it's grown using fertilisers, pesticides and can pollute whole ecosytems. Organic...

Continue reading

Responsible underwear

My head is buzzing. We've just come back from a meeting with our wonderful production manager with regards to our new style, the Patty Tank. So she quotes a price for making the vest top and it's significantly above what we expected and, crucially, what we can make work. She explains why - several machines are needed for the various finishes which takes time - and it makes complete sense. So we amend the design and the price comes down accordingly. But here's the thing. We are producing in the UK and we expect to pay more for the production but even then, EVEN when we are paying the seamstresses a "fair" rate, they are barely getting more than the £12/hr they...

Continue reading