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Responsible underwear

My head is buzzing. We've just come back from a meeting with our wonderful production manager with regards to our new style, the Patty Tank. So she quotes a price for making the vest top and it's significantly above what we expected and, crucially, what we can make work. She explains why - several machines are needed for the various finishes which takes time - and it makes complete sense. So we amend the design and the price comes down accordingly. But here's the thing. We are producing in the UK and we expect to pay more for the production but even then, EVEN when when we are paying the seamstresses a "fair" rate, they are barely getting more than the £12/hr they...

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Underwear Made in the UK

Is it important that we design and produce in the UK? For us, right now, it is something that we are very proud of, and aim to continue the relationship for as long as possible. Not only does it mean that our carbon footprint is as low as it could be but also we truly know the people we work with, from the seamstresses to the cutters to the factory managers. We are able to trouble shoot face to face and make sure that everyone along the chain is happy.

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Laid-back lingerie and luxury basics

BOUJO HAKE is laid-back in the best possible way - comfortable, cool and everyday without compromising on the quality or style. We create the most beautifully minimal underwear that is so precisely cut that it enhances the natural silhouette of the wearer. It's about putting the focus back on the individual as we believe that people are their best selves in simple underwear made from the finest, natural materials (mainly organic cotton) with the perfect cut. It's subtle, but these are pieces that you will cherish and return to time and time again. The cool classics - those pieces that you continually seek, but struggle to find.

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Luxury underwear

BOUJO HAKE creates comfortable, everyday AND special occasion underwear. Made from the finest natural and organic materials, mostly organic cotton, it feels like a second skin. Minimal and precise, the styles each serve a slightly different purpose: the Ribbed Organic Cotton Crop Tops have a sporty feel and are for the most active days; the ballet inspired Crop Top with spaghetti straps is perfect with camisole tops or dresses, as well as T-shirts; and the Cache Coeur bra is the bra you've sought for the oversized man's shirt, allowing you to wear it buttoned dangerously low. But all can be worn everyday and for special occasions or even for sleeping. If you're someone who seeks true quality, simplicity and understated style...in...

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