BOUJO HAKE is laid-back in the best possible way - comfortable, cool and everyday without compromising on the quality or style. We create the most beautifully minimal underwear that is so precisely cut that it enhances the natural silhouette of the wearer. It's about putting the focus back on the individual as we believe that people are their best selves in simple underwear made from the finest, natural materials (mainly organic cotton) with the perfect cut. It's subtle, but these are pieces that you will cherish and return to time and time again. The cool classics - those pieces that you continually seek, but struggle to find.