Our thoughts

mesh-bra-organic-cotton-wireless-bra-sustainble-made-in-the-uk-boujo-hake
90s inspired underwear

Maybe it's just us but we never really graduated from wearing the crop tops and boyish, minimal styles of the...

Read more
organic-cotton-luxury-basics-singlet-tank-top-sustainable
Laid-back lingerie and luxury basics

BOUJO HAKE is laid-back in the best possible way - comfortable, cool and everyday without compromising on the quality or...

Read more
mesh-bra-wireless-bra-organic-cotton-boujo-hake-sustainable
Luxury underwear

BOUJO HAKE creates comfortable, everyday AND special occasion underwear. Made from the finest natural and organic materials, mostly organic cotton,...

Read more
wireless-bra-organic-cotton-sustainable-underwear-boujo-hake
Wireless bras

Who wants wires in their bras? What felt like a norm in the not too distant past feels dated.  For us...

Read more
mesh-bra-organic-cotton-pink-salt-boujo-hake-sustainable
Sustainable underwear

BOUJO HAKE was created with one aim that couldn't be compromised - we had to be truly sustainable. We were...

Read more