Our thoughts
Oversized Vest Top , its history and the myriad vest top style
The vest top is arguably the most useful item in your wardrobe. A true staple, it is seasonless and suitable...
What is a Raglan Sweatshirt?
It feels like every cool sweatshirt is coined a Raglan sweatshirt at the moment, but what does it actually mean?...
The Supreme Basic White T-Shirt
For some a basic white T-Shirt is exactly that. Basic. But for those punctilious people who, like us, have put...
Organic Cotton Underwear: why should we care?
It’s funny how we stop truly hearing words or phrases when they are used over and over again. Organic Cotton...
The impact of Brexit on small businesses
BOUJO HAKE is ultimately (and presently) lucky with the impact of Brexit. We’re such a small business that we can...
Why we choose to work with natural fibres such as organic cotton
The benefits of cotton for undergarments are generally know - it allows the skin to breathe, absorbs excess moisture and, if...
Responsible underwear
My head is buzzing. We've just come back from a meeting with our wonderful production manager with regards to our new...
Cool, understated loungewear
It may be just us but we've always struggled with the word "loungewear". Still do. It conjures up images of...
