Minimal, understated, sustainable underwear and luxury basics. Made in the UK. Certified Organic Cotton.

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Wireless bras

Who wants wires in their bras? What felt like a norm in the not too distant past feels dated.  For us it’s about the natural female silhouette– not hoiked and strapped into place like in the 90s, nor the flat chested androgynous shape so desired in the 20s. And we would love to be those braless feisty women of the 70s – burn the damn things - but we don’t want to be flipping our boobs over our shoulders to get them out of our way in old age (speaking of which, our bras love breasts of all ages). But we DO want the 70s cool, the ease, comfort and give a f@@k attitude. 70s sexy with a bra. BOUJO HAKE...

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