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Sustainable underwear

BOUJO HAKE was created with one aim that couldn't be compromised - we had to be truly sustainable. We were (and still are) too old and jaded to add pain to the already suffering planet. And, crucially, one of us is German. Need I say more. Sustainable underwear for us is not just about the organic, recycled materials being used, but, just as importantly, about creating long-lasting and quality styles. Cool classics that you return to time and time again. It's about a mentality which we felt should be reflected in our marketing - of course we want people to buy from us, but we don't want to encourage excess consumerism which is why, for us, we don't encourage deals such as "five for...

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