Minimal, understated and luxurious. Made in the UK. Organic Cotton; Recycled Cashmere and end of roll fabrics. Free shipping for all orders over £200

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Luxury underwear

BOUJO HAKE creates comfortable, everyday AND special occasion underwear. Made from the finest natural and organic materials, mostly organic cotton, it feels like a second skin. Minimal and precise, the styles each serve a slightly different purpose: the Ribbed Organic Cotton Crop Tops have a sporty feel and are for the most active days; the ballet inspired Crop Top with spaghetti straps is perfect with camisole tops or dresses, as well as T-shirts; and the Cache Coeur bra is the bra you've sought for the oversized man's shirt, allowing you to wear it buttoned dangerously low. But all can be worn everyday and for special occasions or even for sleeping. If you're someone who seeks true quality, simplicity and understated style...in...

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Wireless bras

Who wants wires in their bras? What felt like a norm in the not too distant past feels dated.  For us it’s about the natural female silhouette– not hoiked and strapped into place like in the 90s, nor the flat chested androgynous shape so desired in the 20s. And we would love to be those braless feisty women of the 70s – burn the damn things - but we don’t want to be flipping our boobs over our shoulders to get them out of our way in old age (speaking of which, our bras love breasts of all ages). But we DO want the 70s cool, the ease, comfort and give a f@@k attitude. 70s sexy with a bra. BOUJO HAKE...

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Kind cashmere

Cashmere is one of the most sought-after fibres. Both lighter and softer than normal wool, cashmere is significantly more insulating. Despite cashmere now being ubiquitous and often affordable, high quality cashmere still comes at a high cost. But, putting aside monetary value, what is the cost for the environment? Animals are shorn in midwinter for the industry when the demand for cashmere is at its highest, which is precisely the time when they need their fur coats. For many animals this causes stress and for the more vulnerable and weaker animals they simply don’t survive. Recycled cashmere is made from post-consumer yarn. This yarn is sorted with great care, shredded and respun so comes at no cost to the animals....

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